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Whether you're hosting a major festival, a bustling community market, school fete or a pop-up event in the heart of Melbourne, event signage isn't just a nice-to-have — it's an absolute essential. They set the tone, reinforce your branding, enhance safety and create a seamless experience from arrival until your guests leave.
Let’s dive into the essential types of signs for events — from practical traffic direction to polished promotional pieces — so you can deliver a well-organised, unforgettable gathering.
Multi-Message Event Signs
Before your guests even step foot on-site, traffic control sets the stage. Multi-message signs are a game-changer when it comes to managing vehicles and foot traffic efficiently at medium to large-scale events. Designed to hold multiple interchangeable sign panels, these freestanding units can relay real-time traffic updates, entry points, detours and safety instructions.
Used extensively for crowd and vehicle control at festivals, sporting events and exhibitions, these signs are sturdy, compliant and highly visible — making them a go-to for event signage in Melbourne and across Australia.
Portable Signs
When you need flexible, highly visible event signs, portable signage options shine.
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Yellow A-Frames for events: Lightweight, foldable, and unmissable in their bright colour, these are ideal for hazard warnings or quick directional cues.
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Toblerone Signs for Events: Their triangular, freestanding design makes them perfect for high-traffic areas. Use them to indicate lines, queues or point guests in the right direction — the kind of event signage that's made for dynamic spaces.
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Event Corflute Bollard Covers: Slip over standard bollards to transform them into branding tools or information hubs. Ideal for sponsors, wayfinding or welcoming guests.
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Event Corflute Traffic Signs: Quick to produce and easy to place, these are perfect for pop-up car parks, temporary pedestrian crossings or event-specific instructions.
This type of signage for events provides the ideal balance of professionalism, affordability and adaptability.
Mesh Banners
Looking to make a visual impact without worrying about the wind turning your signage into a sail? Mesh banners are the solution.
Crafted with small holes that allow airflow, mesh banners are perfect for fences, barricades and outdoor zones where wind load is a concern. They're a favourite among music festivals, sporting events and construction-themed expos. They are a great large scale sign option and have practical uses such as hiding back of house areas from view.
Whether it’s a branded custom mesh banner displaying your logo or a site banner directing foot traffic, mesh delivers strength and clarity.
Floor and Wall Decals for Events
Sometimes the best signage is beneath your feet. Floor decals and wall graphics are powerful tools for guiding guests subtly but effectively.
Use floor decals to create walking lanes, queuing systems or branding moments underfoot. Meanwhile, wall decals can label rooms, reinforce branding or add creative flair to otherwise blank spaces.
Both are popular in indoor venues and can be customised for themed events, exhibitions or trade shows. They’re easy to apply, attention-grabbing and peel off without a trace.
Emergency Information Signs and First Aid Signs
Not the most glamorous part of event signage, but arguably the most important.
Clear, compliant emergency signs ensure your event space is up to code and prepared for any situation. Whether you're running a one-day pop-up or a week-long festival, these event signs are non-negotiable — your duty of care depends on it.
These include:
Fire Exit Signs
Every indoor venue must clearly mark fire exits — that’s a given. But at temporary event spaces it’s important to ensure Fire Exit Signs are added to spaces that don’t usually have them.
Assembly Point Signage
In the event of an evacuation, people need to know where to go — quickly. Assembly point signs should be positioned in open, accessible areas, away from potential hazards. They help event organisers account for attendees and ensure no one is left behind. These signs also aid emergency responders by streamlining crowd control during high-pressure moments.
First Aid Station Indicators
From minor scrapes to more serious health concerns, access to first aid is essential. Make it clear where help can be found with bold, universally recognisable signage. Whether you have roaming medics or fixed treatment stations, your event signage should ensure that help is never hard to find.
Emergency Contacts and Evacuation Maps
Information stations or key entry points should include emergency contact signage and clearly mapped evacuation routes. These signs help guests and staff know what to do in a crisis, especially at large-scale or multi-zone events where exits aren’t always obvious.
Event Toilet Signs
Toilet signs may not be the star of the show, but trust us — attendees will notice if they're missing.
Make restrooms easy to locate with clear, gender-neutral or accessible toilet signs. A mix of permanent venue signage and temporary event-specific additions works best, especially if portable bathrooms or trailers are involved.
Directional Signage
Great events flow — and directional signage is the unsung hero behind that smooth guest experience. Whether it’s pointing to registration desks, stages, breakout rooms or VIP zones, these event signs help avoid bottlenecks and keep things moving.
Printed corflute signs, A-frames, portable signs, banners or hanging signs can all do the job — what matters is placement, clarity and consistency.
Where venues often include a mix of indoor and outdoor spaces, smart wayfinding is critical.
Parking Signs
First impressions count. Set your guests up for success by making sure parking is well-signed and stress-free. From VIP parking and general parking zones to drop-off/pick-up areas and no parking zones, parking signage keeps things clear and organised.
Especially in urban locations like Melbourne and Sydney, where parking is at a premium, good event signage can make or break the guest experience before they even walk through the door.
Signage That Works as Hard as You Do
From arrival to applause, event signs help shape the guest experience. Whether you’re guiding cars with multi-message signs, boosting branding with mesh banners or managing crowds with portable signage, investing in the right event signage pays off in smoother logistics and happier attendees.
Need custom event signs? Whether it’s branded banners, compliant safety signs or clever floor decals, let New Signs help you make sure your signage is as polished and purposeful as your event.
FAQ’s
1. What types of signs are most important for event safety?
Fire exit signs, evacuation maps, first aid station indicators and assembly point signs are critical for ensuring guest safety and compliance.
2. Can I customise event signage to match my branding?
Absolutely. Most event signs, including mesh banners, floor decals and corflute signs, can be customised with your colours, logos and fonts.
3. What signage is best for outdoor events?
Mesh banners, corflute signs, and toblerone-style freestanding signs are ideal for outdoor events, offering weather resistance and visibility.
4. Do I need different signage for different event zones?
Yes. Directional signage, toilet signs and emergency signage should be tailored to each zone to guide guests clearly and effectively.
5. What materials are commonly used for event signage?
Popular materials include corflute (lightweight and cost effective for temporary signage), mesh banners (wind-resistant and large scale), aluminium composite panel (long-lasting and great for reusable signs) and self-adhesive vinyl for floor and wall decals.